Video Monetization: Giants Feel The Heat

Since the debut of YouTube in 2005, the production, uploading, and sharing of personal videos has become synonymous with the renowned web property. YouTube has since been on a hegemonic rise and attained near-monopoly status. Over time, with the growing presence of Facebook and other platforms like Daily Motion, its prominent market share has eroded, and recent events have highlighted the growing one-sidedness of the video sharing dynamic.